Saturday 15 June 2013

Twitter Changes "Trending Topics" Algorithm, Removing Justin Bieber from the List


As Ashton Kutcher and Britney Spears battle for the crown of most followers on Twitter, focus is on someone else.   He may not have the most followers, but simply put Justin Bieber rules Twitter.  His worldwide fans litter timelines with fun facts, sightings, personal encounters, and RTs from Beibster himself.  Twitter has created a new algorithm to outsmart Bieber fans and stop the pint-size mogul from trending every day, but can that stop the millions of fans?

For months on end, Bieber has basked in the glory of being among the top trending issues on the social media network.  Amidst celebrity scandals and natural disasters the "Baby" singer has found a permanent home on Twitter's trending list.  For those who have not fully emerged in the world of Twitter, a trending topic is determined by what the users are talking about in real time.

A rep for Twitter commented on their blog, "Twitter is about what is happening right now, and we have recently updated our trending topics algorithm to reflect this.  The new algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help people discover the 'most breaking' news stories from across the world."

Many people are happy with this new change from Twitter; they are excited to see Bieber gone from the list.  It has become a running joke on Twitter that Bieber trends for months on end.  Jeffrey Crowley of the Crowley Brothers jokingly tweeted, "I love how since his birth (like what, 2 years ago?), Justin Bieber has been a trending topic on twitter haha."  (It should be noted the Crowley Brothers are fans of the young pop star.)
Justin's fans are not taking this new change lightly and are plotting to get the Beibster back trending.  One fan exclaimed, "If you are a real BELIEBER you must have TWIEBER," in hopes to outfox the new algorithm and put Bieber back on the trending list.  Sadly at press time, it seems that Twitter is the victor in this story as it has been a few days since Justin Bieber or any other form of his name has appeared on the trending list.

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